Saturday, 16 May 2009
Want Elvis on an iPhone? There's an 'app' for that
Memphis Commercial Appeal
May 13 2009
By Michael Lollar
In the 1950s, Elvis Presley had one of the first electronic watches. He would have one of the first mobile phones and a media room that let him watch or shoot three TV monitors at the same time.
Beginning today, Elvis will have his own iPhone "app" to keep Elvis fans up to date on the popular "Elvis sightings" feature on the Elvis.com Web site, along with Elvis videos, podcasts and live images from a camera trained on the grounds of Graceland.
"Elvis always had the latest and greatest, and his Web site was one of the first entertainment Web sites on the Internet," said Scott Williams, vice president of marketing for Elvis Presley Enterprises.
During Elvis tribute week last August, about 2,000 Elvis fans competed in an Elvis MySpace karaoke contest for a trip to Graceland to sing an Elvis standard to fans on the lawn of Graceland.
In December, Elvis joined the virtual world as an avatar with Justin Timberlake on Gaia Online, one of the biggest virtual world gaming sites in the country.
"Elvis would have been the first person to buy an iPhone and an iPod. He would have loved the portability and would have been one of the biggest iPhone users ever," said Chris Przybyszewski (pronounced shoo-ber-CHEF-ski), CEO of Resolute Games & Apps, the Memphis company that created the Elvis iPhone application.
The Elvis "app" was activated Tuesday night and goes public today as one of about 40,000 "apps" available to iPhone users. It is free, allowing users to tap into selected features of the Elvis Web site, including podcasts excerpted from Sirius XM Radio and social networks such as Facebook and MySpace pages.
Przybyszewski said his company created the software for the Elvis "app" by writing computer code to draw selected content from the Elvis Web site.
"Graceland controls the content. We give them a window and a controlling device," he said. Each feature from the site is visible within the Elvis "app" as part of the iPhone touch pad.
Resolute also created "apps" for the popular games Thumstruck and Segment.
Like the Elvis "app," they are available by going to the iTunes Web site and selecting "App Store."